Some Bull Shit Myths & Lies The Financial Industry Tells Investors the 4% ruleDollar Cost Averaging – A Sales Tool Created by a Mathematical Sleight of Handit’s always better value to buy permanent insurancethat a financial plans efficiency is the metric one should optimize forThat you need life insurance & there is a formula for calculating the ‘correct’ amountThe past returns are not an indicator of future performance but they will be 90% of our material & conversation paradoxThat history predicts the future & worst case scenariosThat anyone can pick the winning horse Continue Reading →
The Three Core Principles of Investment, Financial, & Benefit Planning Begin by protecting what you most need and value:Define your “ruin.”Identify risk of ruin factors.Utilize reasonable risk containment measures.Through appropriate risk transfer planning, reduce risk of ruin to as near 0 as possible. Continue Reading →