in Sales & Marketing

20 Reasons People Decide to Buy Something

  1. To make more money
  2. To save money
  3. To be healthy
  4. To save time
  5. To attract a significant other
  6. For fear of missing an opportunity
  7. To reduce effort
  8. To be comfortable
  9. To avoid pain
  10. To be popular
  11. To protect themselves, those they care about, and/or their possessions
  12. To have fun
  13. To satisfy curiosity
  14. To be like others, to be in style, to belong
  15. To satisfy appetite
  16. To satisfy a private aesthetic of beauty and own/enjoy it
  17. To avoid criticism
  18. To prove to themselves or others that they don’t follow the crowd
  19. To feel safe
  20. To protect their reputation