To make more moneyTo save moneyTo be healthyTo save timeTo attract a significant otherFor fear of missing an opportunityTo reduce effortTo be comfortableTo avoid painTo be popularTo protect themselves, those they care about, and/or their possessionsTo have funTo satisfy curiosityTo be like others, to be in style, to belongTo satisfy appetiteTo satisfy a private aesthetic of beauty and own/enjoy itTo avoid criticismTo prove to themselves or others that they don’t follow the crowdTo feel safeTo protect their reputation